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Graffiti painted on the sidewalk that reads "amazno" by someone opposed to the location of the Amazon headquarters in New York

AP Photo/Mark Lennihan

Analysis & Opinions - HBS Working Knowledge

Seven Negotiation Lessons from Amazon's HQ Disaster in Queens

| Mar. 08, 2019

As Amazon’s stunning pullout from New York fades into the news archives, its potent lessons for business negotiators risk being lost. Highly promising deals in diffuse multiparty settings with many potential spoilers, like Amazon’s planned headquarters in Queens, often collapse as a result of negotiating too narrowly with those who have formal power and authority. Negotiation experts have a patriarchal name for a version of this classic—and avoidable—mistake: Decide-Announce-Defend or DAD.