Analysis & Opinions - The Atlantic
Elon Musk Has Broken Disaster-Response Twitter
The social-media platform's crisis has become a real-world crisis.
For years, Twitter was at its best when bad things happened. Before Elon Musk bought it last fall, before it was overrun with scammy ads, before it amplified fake personas, and before its engineers were told to get more eyeballs on the owner's tweets, Twitter was useful in saving lives during natural disasters and man-made crises. Emergency-management officials have used the platform to relate timely information to the public—when to evacuate during Hurricane Ian, in 2022; when to hide from a gunman during the Michigan State University shootings earlier this month—while simultaneously allowing members of the public to transmit real-time data. The platform didn't just provide a valuable communications service; it changed the way emergency management functions.
That's why Musk-era Twitter alarms so many people in my field. The platform has been downgraded in multiple ways: Service is glitchier; efforts to contain misleading information are patchier; the person at the top seems largely dismissive of outside input. But now that the platform has embedded itself so deeply in the disaster-response world, it's difficult to replace. The rapidly deteriorating situation raises questions about platforms' obligation to society—questions that prickly tech execs generally don't want to consider....
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For Academic Citation:
Kayyem, Juliette.“Elon Musk Has Broken Disaster-Response Twitter.” The Atlantic, February 28, 2023.
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For years, Twitter was at its best when bad things happened. Before Elon Musk bought it last fall, before it was overrun with scammy ads, before it amplified fake personas, and before its engineers were told to get more eyeballs on the owner's tweets, Twitter was useful in saving lives during natural disasters and man-made crises. Emergency-management officials have used the platform to relate timely information to the public—when to evacuate during Hurricane Ian, in 2022; when to hide from a gunman during the Michigan State University shootings earlier this month—while simultaneously allowing members of the public to transmit real-time data. The platform didn't just provide a valuable communications service; it changed the way emergency management functions.
That's why Musk-era Twitter alarms so many people in my field. The platform has been downgraded in multiple ways: Service is glitchier; efforts to contain misleading information are patchier; the person at the top seems largely dismissive of outside input. But now that the platform has embedded itself so deeply in the disaster-response world, it's difficult to replace. The rapidly deteriorating situation raises questions about platforms' obligation to society—questions that prickly tech execs generally don't want to consider....
Want to Read More?
The full text of this publication is available via Atlantic.- Recommended
- In the Spotlight
- Most Viewed
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