Analysis & Opinions - The Conversation

Indian Election Was Awash in Deepfakes – But AI Was a Net Positive for Democracy

| June 10, 2024

As India concluded the world’s largest election on June 5, 2024, with over 640 million votes counted, observers could assess how the various parties and factions used artificial intelligence technologies – and what lessons that holds for the rest of the world.

The campaigns made extensive use of AI, including deepfake impersonations of candidates, celebrities and dead politicians. By some estimates, millions of Indian voters viewed deepfakes.

But, despite fears of widespread disinformation, for the most part the campaigns, candidates and activists used AI constructively in the election. They used AI for typical political activities, including mudslinging, but primarily to better connect with voters.

For more information on this publication: Belfer Communications Office
For Academic Citation: Vandinika Shukla, Vandinika Shukla and Bruce Schneier.“Indian Election Was Awash in Deepfakes – But AI Was a Net Positive for Democracy.” The Conversation, June 10, 2024.

The Authors