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Magazine Article - Reuters Magazine

Running Al Qaeda

| June 2012

"Getting second-rung leadership right is important for any enterprise, and for al Qaeda that meant assuring the brand and building network capacity for terror. Bin Laden was careful about deciding who would be anointed with two powerful gifts—his blessing of leadership, and formal affiliation of groups to al Qaeda central (a term he heard used by the media and, amazingly, appropriated)."