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News - Belfer Center for Science and International Affairs, Harvard Kennedy School

Putting a Price on Nature

| October 10, 2013

Planting a forest to improve air quality may prove to be as cost-effective as expensive new pollution control equipment, according to preliminary results from a novel experiment at a Freeport, Texas chemical plant. Officials involved in the study say this innovative approach could become a test case before the federal Environmental Protection Agency, which has identified reforestation as a potential air quality improvement strategy.

Leaders of an unusual collaboration between The Nature Conservancy, the world's largest conservation group, and the Dow Chemical Company, a Fortune 100 corporation, told a Harvard Kennedy School (HKS) audience this week that they were encouraged by initial findings validating a dollars-and-cents approach to valuing nature that may help businesses with their bottom line while improving the environment in local communities.