"...[M]ilitary analysts trying to understand counter-insurgency have rediscovered the importance of struggles over soft power. In the words of General David Patreus, "we did reaffirm in Iraq the recognition that you don't kill or capture your way out of an industrial-strength insurgency." More recently he warned against expedient measures that damage our reputation. "We end us paying a price for it ultimately. Abu Ghraib and other situations like that are non-biodegradable. They don't go away. The enemy continues to beat you with them like a stick." In Afghanistan, the Taliban have embarked on a sophisticated information war, using modern media tools as well as some old-fashioned one, to soften their image and win favor with local Afghans as they try to counter the Americans' new campaign to win Afghan hearts and minds.