Journal Article - Comparative Strategy
Taking Soft Power Seriously
Abstract
The term soft power is entrenched in the theory and practice of American foreign policy, yet scholars have not yet developed, or empirically tested, a theory about the conditions under which governments can use soft power to their advantage—and that makes good policy hard to design. Drawing on research from the fields of communications, social psychology, and international relations theory, we develop a theory about the conditions under which state efforts to employ soft power will be most likely to succeed. We argue that to apply soft power effectively states must communicate to an intended target in a functioning marketplace of ideas, persuade the target to change its attitude on a relevant political issue, and ensure that the target's newly held attitude influences international political outcomes. We probe the plausibility of our theoretical claims through an examination of U.S. attempts to use soft power in the Iraq War, the war on terror, and democracy promotion. In conclusion, we set forth an agenda for future research on soft power and provide insights for policymakers interested in using soft power as a tool of foreign policy.
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For Academic Citation:
Kroenig, Matthew, Melissa McAdam, and Steven Weber. “Taking Soft Power Seriously.” Comparative Strategy, vol. 29. no. 5. (November 2010): 412-431 .
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Abstract
The term soft power is entrenched in the theory and practice of American foreign policy, yet scholars have not yet developed, or empirically tested, a theory about the conditions under which governments can use soft power to their advantage—and that makes good policy hard to design. Drawing on research from the fields of communications, social psychology, and international relations theory, we develop a theory about the conditions under which state efforts to employ soft power will be most likely to succeed. We argue that to apply soft power effectively states must communicate to an intended target in a functioning marketplace of ideas, persuade the target to change its attitude on a relevant political issue, and ensure that the target's newly held attitude influences international political outcomes. We probe the plausibility of our theoretical claims through an examination of U.S. attempts to use soft power in the Iraq War, the war on terror, and democracy promotion. In conclusion, we set forth an agenda for future research on soft power and provide insights for policymakers interested in using soft power as a tool of foreign policy.
Continue reading (log in required): http://www.informaworld.com/smpp/content~db=all~content=a931105815~frm=titlelinkPh.D
- Recommended
- In the Spotlight
- Most Viewed
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Analysis & Opinions - TIME Magazine
Is America in Decline?
Analysis & Opinions - Project Syndicate
How to Prevent a War Over Taiwan
Journal Article - Israel Journal of Foreign Affairs
The "Age of Normalizations"— An Overdue Post-Mortem
In the Spotlight
Most Viewed
Analysis & Opinions - New Straits Times
Gorbachev and the End of the Cold War
Report - Belfer Center for Science and International Affairs
Challenging Biases and Assumptions in Analysis: Could Israel Have Averted Intelligence Failure?
Analysis & Opinions - The National Interest
Is Iran's Strategic Patience at an End?