Simon Wardley


Simon is a former CEO, former advisory board member of startups (all now acquired by US Giants), fellow of Open Europe, inventor of Wardley Mapping, a regular conference speaker and a researcher for the LEF. He uses mapping in his research for the LEF covering areas from Serverless to Nation State competition whilst also advising and teaching LEF clients on mapping, strategy, organization and leadership.

As a geneticist with a love of mathematics and a fascination in economics, Simon has always found himself dealing with complex systems, whether it’s in behavioral patterns, environmental risks of chemical pollution, developing novel computer systems or managing companies. He is a passionate advocate and researcher in the fields of open source, commoditization, innovation, organizational structure and cybernetics . 

Boot Camp Agenda

  • Welcome and introductions
    • David Eaves, Lecturer in Public Policy, Harvard Kennedy School
  • Wardley Mapping Program
  • Introduction to strategy
  • Scenario (case study) analysis
  • Learning to (Wardley) Map
  • Scenario revisited
  • Discussion

Wardley Maps are fundamentally a communication and learning tool and a necessary component of the strategy cycle — the landscape. To learn more see Simon's video below.