As Chief Data Officer for GivingTuesday, Woodrow has been instrumental in shaping the global
generosity movement and has led ground-breaking research and analysis of individual giving
behaviors. He leads the GivingTuesday Data Commons, bringing together a coalition of more
than 100 collaborators coordinated through eight working groups as well as data teams in 50
countries to understand the drivers and impacts of generosity to inspire more giving of all
types. Woodrow brings expertise in moving markets and transforming audiences from passive
participants to active and vocal ambassadors. Woodrow is also the Founder of With Intent
Strategies, an international agency specializing in brand reimagination. Woodrow is a member
of the Generosity Commission Research Task Force, serves as a Co-Chair for Global Impact
Canada's Board of Directors, and was recently named a Fellow at the Belfer Center for Science
and International Affairs at Harvard Kennedy School with the Technology and Public Purpose

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